Fundamental analysis MKTW (MarketWise Inc)

Updated on 06/08/2026

Method and analysis by Lubin Danilo, founder of Lubin Investment. Score computed automatically, with no human opinion.

We analyzed MarketWise stock against the 10 quality criteria of Lubin Investment. The company gets a quality score of 5/10, meaning medium quality, and a P/FCF valuation multiple of 9.6×.

MarketWise trades at a low free cash flow multiple but fails part of our quality criteria. Mind the trap: a low price is not a discount if the business is deteriorating. The low multiple may simply reflect a real problem.

Sector: Financial Data & Stock Exchanges. Listing: US. Current price: 18.17 USD.

Lubin scoring methodology

MarketWise Inc (MKTW)'s score is calculated automatically from 10 objective financial criteria, with no human intervention or opinion. Each criterion is validated (YES / PARTIAL / NO) based on thresholds drawn from the financial literature (Warren Buffett, Michael Mauboussin, Aswath Damodaran). The final score is the sum of validations.

The thresholds come from the financial literature, not from our preferences: see the valuation work of Aswath Damodaran (NYU Stern) and the SEC investor education resources (investor.gov).

MarketWise's accounts are public: you can check every figure in its official 10-K filings with the SEC (EDGAR).

The 10 quantitative criteria analyzed

1. Profitable: net margin > 5%
2. Growing revenue: revenue growing > 10%/year over 5 years
3. Growing earnings per share: FCF per share adjusted for stock-based compensation, > 10%/year over 5 years
4. Share count under control: stable or declining (net buybacks = value creation for shareholders)
5. Growing revenue per employee: revenue and revenue per employee both grow ≥ 10%/year over 5 years; partial when only one growth driver reaches its tier (fallback: free cash flow margin > 10% when employee history is unavailable)
6. Expanding margins: operating margin widens over 5 years (operating leverage)
7. Return on invested capital: Cash ROCE > 15% per year
8. Debt under control: net debt repayable in less than 3 years of free cash flow
9. Earnings converted to cash: free cash flow exceeds accounting net income
10. Net collection period: short or negative cash conversion cycle

Its price against peers

Against the 5 other Financial Data & Stock Exchanges stocks we have scored, MarketWise trades at 9.6× its free cash flow, versus a median of 28.6× for that basket. On price alone, MarketWise is therefore cheaper than its peers. That says nothing about its quality: at Lubin Investment, quality and price are judged separately, and a low multiple is only a bargain if the quality holds up.

Frequently asked questions

Is MarketWise a quality stock?

MarketWise gets a quality score of 5/10 (medium quality), calculated over the 10 Lubin Investment criteria: profitability, revenue and free cash flow growth, share buybacks, margins, debt and return on capital.

How is MarketWise's score calculated?

The score is the total of validated criteria (YES / PARTIAL / NO) using thresholds drawn from the financial literature (Warren Buffett, Mauboussin, Aswath Damodaran), automatically and with no human opinion.

What is MarketWise's P/FCF?

The price-to-free-cash-flow (P/FCF) multiple of MarketWise stock is 9.6×. At Lubin Investment, valuation is judged separately from quality.

Where to see MarketWise's full analysis?

The full interactive analysis (10-criteria detail, history, P/FCF valuation, sector comparisons) is available at https://lubin-investment.com/analyse/MKTW?lng=en.

Other stocks in the Financial Data & Stock Exchanges sector

• Euronext Athens Holding (EXAE.AT), score 10/10, P/FCF 8.5×
• Hong Kong Exchanges and Clearing (0388.HK), score 10/10, P/FCF 21.0×
• Singapore Exchange (S68.SI), score 9/10, P/FCF 30.2×
• MSCI (MSCI), score 9/10, P/FCF 28.6×

Go further

👉 See the full interactive analysis of MKTW

Other resources : All stocks in the Financial Data & Stock Exchanges sector.